Communications Associate

Position Start: December

Position Type: Full-time

Location: Greenville or Charleston, SC

Salary Range: $45-50k, based on experience

Benefits: 100% Medical, Dental & Vision; 5% Retirement Plan Match

Summary

The South Carolina Environmental Law Project (SCELP) is now accepting applications for a Communications Associate. SCELP was founded in 1987 to meet the critical need for specialized non-profit legal services for environmental protection in South Carolina.

As a non-profit public interest environmental law firm, we use our legal expertise to protect land, water and communities across South Carolina and to achieve a vision where our land, water and communities are protected and SC laws and policies prioritize life sustaining natural systems.

SCELP has a main office in Georgetown and satellite offices in Columbia, Greenville and Mt. Pleasant.

Description

SCELP is seeking a Communications Associate to help our Communications Team leverage social media and digital engagement to shape and broadcast our story and messaging in ways that promote our work, reputation, and mission.

The position is responsible for devising and executing the organization’s social media (SM) content creation and strategies, as well as working alongside the Communications Manager to support and execute broader organizational communications strategies. Major responsibilities include daily management and postings to key SM accounts; active SM engagement and monitoring of conversations with supporters and influencers; design of SM graphics and visuals; development of SM strategies to support the goals of the Communications and Marketing Plan; tracking, analysis, and reporting of SM metrics; updating general website content; and supporting other communications and marketing functions as necessary.

The position reports to the Communications Manager and will work closely with the Development Team.

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The goals and key responsibilities of this position include the following:

Management of Social Media Accounts (40%)

• Create general social media content and, in coordination with the Communications Manager and Staff Attorneys, plan and implement content strategies for organization’s social media channels, in particular Twitter, Facebook, LinkedIn, Instagram and Threads.
• Monitor breaking news and coordinate rapid response on social media; provide guidance and create content for rapid response moments in cases of emergency.
• Coordinate and develop joint social media initiatives with partner coalitions; maintain and cultivate relationships with social media leads of partner groups.
• Engage with supporters on SM, including answering messages and questions, driving comments, and guiding discussions.
• Stay informed of latest social media trends and share knowledge with wider Communications Team.

Development of Social Media Strategies (20%)

• Develop and implement SM strategic plan to broaden our target audience, increase brand awareness and deepen constituent engagement, especially in key markets.
• Participate in Communications Team meetings to generate ideas for storytelling and content creation.
• Work with Development Team to implement paid promotional strategies for major fundraising campaigns.
• Develop and implement targeted strategies for event marketing, including SCELP’s annual fundraiser, Wild Side.

Support Communications Team (20%)

• Assist in updating website CMS with regular content, including news articles, e-news issues, and case updates.
• Work with Communications Manager to support other communications and marketing functions as necessary.
• Assist with event planning tasks for Wild Side fundraiser as needed.

Graphic Design and Brand Management (10%)

• Work with the Communications Team and/or consultants to create social media posting templates for greater efficiency and brand consistency.
• Work with the rest of the Communications Team to ensure that content across marketing channels is on brand and plan visual storytelling strategic recommendations to improve future performances.

Evaluation and Metrics (10%)

• Use the social media dashboard to identify and track key performance metrics, including ad tracking, and budgeting.
• Assist with creating communications reports for Board and Committee meetings.
• Stay informed of latest social media trends and share knowledge with wider Communications Team.

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Qualifications & Experience

The Communications Associate is expected to be current and knowledgeable about best practices in traditional, digital and other media with a willingness to continue learning as the industry evolves, and to have a sound knowledge of the structure and content of the English language. Specific requirements for this position include:

• Proven experience as marketing specialist or similar position (2 years or more preferred)
• Familiarity with all major social media platforms (Twitter, Facebook, Instagram, TikTok, etc.)
• Familiarity with general communications tools, best practices and brand guidelines
• Excellent writing and editing skills
• Demonstrated commitment to SCELP’s mission and environmental protection values
• Must be flexible, proactive, very well organized, and able to prioritize and work efficiently under deadlines
• Working knowledge of G Suite and MS Office; photo and video-editing software (Canva, Adobe Photoshop and InDesign)
• BS/BA in marketing, communications, journalism or other relevant field
• Good sense of humor

To Apply

Please send your resume, cover letter and salary requirements to filippo@scelp.org

As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information, or any other factor that is not related to the position.