A coalition of environmental and business groups that began organizing last year wants to make sure that an update of Georgetown County’s zoning and development regulations fulfills its promise of “smart growth.”

Thrive Georgetown is an effort of the S.C. Environmental Law Project, the Coastal Conservation League and the Pawleys Island-Litchfield Business Association. It has help from the Greenville-based Catalyst Community Consulting Group, which was hired by the Bunnelle Foundation to create a housing study.

“It seemed like there was a need, really, for some land use education to enact the comprehensive plan goals and objectives,” said Becky Ryon, north coast director for the Coastal Conservation League.